The Blog of P.U.R.E. and Sue Scheff

Sue Scheff and Michael Fertik , CEO of Reputation Defender , recently were on the BBC and NPR Talk Radio with Dan Damon. The National and International attention that ReputationDefender is attracting is due to the overwhelming use of slander and defamation on the Internet. With today's Cyberspace world - more people will Google others to get information about them. It is critical to monitor your online reputation. Like Identity Theft, this can be devastating and potentially ruin businesses and people's lives. As a victim of Internet Defamation, I have decided to share my success story after the horrors of slander, defamation and invasion of privacy I endured.

Calling In Pros to Refine Your Google Image By Susan Kinzie and Ellen Nakashima Washington Post Staff Writers Monday, July 2, 2007; A01 At the height of the cyber-abuse, Sue Scheff , a consultant to parents of troubled teens, would type her name in a Google search box and brace herself: Up would pop page after page of attack postings. Sue Scheff is destroying lives. She is a con. She takes kickbacks. She is the biggest fraud there ever was. The stream of negative comments began in 2002 after a woman who had sought advice from Scheff turned on her. The postings appeared on PTA Web sites in Florida , where Scheff lives. On bulletin boards and online forums. There were even YouTube videos threatening her. She sued for defamation and won an $11.3 million verdict , but the attacks only got worse. In December, Scheff turned to ReputationDefender , a year-old firm that promised to help her cleanse her virtual reputation. She no longer dreads a Google search on her name. Most of the links on t...