Showing posts from May, 2007

Sue Scheff - Interviewed by

InternetGoogle-Proof PR?
Andy Greenberg, 05.25.07, 6:00 AM ET

Sue Scheff's business, Parents Universal Resource Experts, places troubled teens in reform schools--and generates a lot of controversy. Disgruntled clients have accused Scheff's company of sending kids to abusive programs, and the Web is full of complaints: A quick Google search used to reveal sites describing her as a "fraud," a "con artist" and a "crook."

Google Scheff's name now, however, and the first few pages of results are far less controversial: They include Scheff's own sites about teen pregnancy, her upcoming book, and, until recently, recipes for broccoli casserole and pork chops.

That last one might seem strange to Scheff's friends, who know she doesn't cook. "The truth is, if it doesn't go in the microwave, I don't make it," she admits.
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So who wrote the cooking advice at Not Sue Scheff. That site, an…

San Francisco Chronicle - Web Can Ruin Reputation with a stroke of a key

Web can ruin reputation with stroke of a key

Anna Badkhen, Chronicle Staff Writer
Sunday, May 6, 2007

The first postings appeared soon after Sue Scheff, who runs a Web-based referral service for parents with troubled teenagers, advised a woman from Louisiana to withdraw her twin sons from a boarding school in 2002.

Scheff is "a con artist," "a crook" and "a fraud," according to the messages, which peppered blogs and Internet forums for parents of troubled teens.

Soon, calls to Scheff's Parents Universal Resource Experts dropped by half, said Scheff, 45, who lives in Weston, Fla. "People would say: 'You know, I just read this about you online. How do I know I can trust you?' "

Scheff, whose 6-year-old service usually draws a lot of traffic, is a victim of an emerging phenomenon: online smear campaigns, which can wreak havoc in the victims' professional and business lives at the touch of a few keystrokes.

"It is happening ... on more…