The Blog of P.U.R.E. and Sue Scheff

Recently, Readers Digest posted an excellent article by Michael Fertik, CEO and founder of ReputationDefender . It is a subject I am very much passionate about - and for full disclosure, I am also a long time client and fan of ReputationDefender.  At the Internet is growing and expanding at record speed - keeping up can be almost impossible!  However it is imperative you do your best to be in touch with your virtual reputation - and protect your kids, especially your teens that will be applying to colleges and looking for employment. From Readers Digest: As cyberbullying becomes more and more prevalent in the news and in our children's lives it's important to talk to your kids about their online reputation, especially on social networks, and how it can affect their real lives. Here are 5 basic tips to guide your child as they navigate the Internet: 1. If it’s Online, Consider it Public Information There’s no way to guarantee that what you post online will stay ...

National Cyber Safety Awareness Month ( NCSAM ) is here.  October is a month that is highlighted by encouraging people to get in the know about their cyber and virtual safety .  Especially parents with kids and specifically - teens. Why teens ?  Because they are the ones that will most likely be applying to colleges or looking for employment and if their online resume isn't kept updated and appropriate , chances are good that their won't be accepted or they may not get that job. PEW study shows that about 75% of all Americans are using the Internet. More importantly over 53% of people are Googling each other ! Do you know what Google is saying about you ?  Do you know what it says about your teenager? It is time to " get in the know " and learn to maintain your digital profile. Here are some quick tips to start. Remember, the Internet is today’s information highway and your name has a road sign. 1. Sign up for free services and post ...

This week CEO and Founder of Reputation Defender , Michael Fertik gives some fantastic 2010 Social Media Predictions that can help you help your future - technically. Source: Reputation Defender Blog In many ways, 2009 was a banner year for social media. While pioneering sites like Friendster were forced to finally cut their losses and sell, others, like Facebook, eclipsed 350 million users, setting a new precedent for social networking websites. With its 140 character “tweets,” Twitter brought micro-blogging to the masses, becoming one of the most talked about new companies in the world in the process. Will social media continue to expand in 2010? Most experts agree that social media is more than just a fad, and will continue to be an integral part of our lives in the years to come. Perhaps nowhere will the importance of social media be felt than in the area of personal branding and online reputation management. Recently, in a guest column for ZDNet, ReptuationDefender CE...

Source: ReputationDefender Blog By Rob Frappier October is the Sixth Annual National Cyber Security Awareness Month. Sponsored by the Department of Homeland Security and the National Cyber Security Alliance , the theme of this year’s National Cyber Security Awareness Month is “Our Shared Responsibility.” “Our Shared Responsibility” is about individuals taking a pro-active stance in protecting their privacy and security online. Rather than relying on the government or industry groups to regulate how you use the Internet, take it upon yourself to protect yourself online. You should also take some time to teach your children about the Internet and the things that they should and shouldn’t do online. For some great advice on how to protect yourself and your family online, check out these “Top Tips” from the National Cyber Security Alliance. Of course, here at ReputationDefender, we think about cyber security 365 days a year, so we have lots of great resources you can check out as well....

I was so flattered and honored to speak with Columnist and Journalist, Kathleen Parker . She interviewed me yesterday and wrote an amazing column which included my new book book, Google Bomb , that is now available on Amazon and will be officially released on September 1st. The endorsements and reviews have been fantastic! There is a ground swell, and I believe we have the making of a best seller. The topic is timely and sizzling with the recent news on Google being forced to expose an anonymous Blogger. Follow Google Bomb Book on Twitter @GoogleBombBook and @SueScheff Shock Waves From the Google Bombs By Kathleen Parker Wednesday, August 26, 2009 When Oscar Wilde observed that the only thing worse than being talked about is not being talked about, he could not have imagined the Internet. The wild frontier we now know and (mostly) love called the blogosphere is a not-always-okay corral where Free Speech is armed and often dangerous. The latest showdown is between two women — a Vogu...

Amazon has the books ready for delivery and already the demand is high! Online vs Offline - are they equal to who you are? When Revenge turns to E-Venge? Do you know how to protect yourself? Free Speech does not condone Internet Defamation! Rise above Internet Defamation - learn how to take your online image back and how to maintain it!

Pre-Order Google Bomb on Amazon.com today! Our society has reached an all-time low. Simple keystrokes can now literally ruin lives, reputations, and cause years of suffering, and require exorbitant amounts of time, money, and sanity to rebuild a life and/or career that has been shattered by cyberbullying, Internet defamation, identity theft, privacy invasion, and so much more. There is even a term that has emerged into our lexicon that describes the practice of manipulating the ranking of web pages: Google Bomb. Sue Scheff knows first hand about the devastating effects of Google bombing and Internet defamation. Her reputation was destroyed and she almost lost her business because of false and libelous statements about her and her business that went viral. Falling into a deep depression accompanied by agoraphobia, Sue could not escape the abusive attacks from strangers and the paranoia that accompanies such abuse. However, she fought back, and sued the figure head who launched the attac...

As a victim and survivor of the wicked web (at times), I was vindicated at a jury trial for damages when I was awarded over $11M for the defamatory comments posted about me. I credit my attorney, David Pollack , for successfully proving to the jury how I was damaged (defamed) online. Remember, free speech does not condone defamation. What happens after the jury goes home and I have my $ 11.3M judgment ? Well, you get a lot of media attention, new stalkers arrive, you become a Limited Public Figure (something I was not prior this major victory), and before you know it - you are the face of Internet Defamation Survivor. However what it doesn’t do is erase the ugliness the perpetrator did to you online. For that, I sought out the services of Reputation Defender . O-kay, so you can’t literally erase all the unflattering online statements - but you can start filling the web with who you really are - and what you believe in. I used ReputationDefender MyEdge - which is a priceless service f...