The Blog of P.U.R.E. and Sue Scheff

Order today! Google is the world’s top search engine used by millions each day. Anyone can be defamed easily, all searchable through Google. Author Sue Scheff talks about the Google Bomb and its impact on our life. The Internet as a technology for information and quick, inexpensive communication may be fascinating for millions around the globe, but if put to malicious use against someone, it can be a paralyzing weapon. That is what happened in the case of Sue Scheff , author of Google Bomb (HCI Books, 2009). In her book, co-authored with lawyer John W. Dozier, Sue tells the story of her victimization through serial defamatory attacks on the web that destroyed her professional career and trampled her personal reputation as well as her social life. Just by Googling her name, or that of her organization, countless people could mark her and her organization as evil entities, all because of false, malicious, and unchecked accusations (and even effusive abuse) made against...

Oh yes, it is almost here, my second book! This time around, I am honored to have co-author and Internet Specialist Attorney , John Dozier . As my story of my landmark case of $ 11.3M jury verdict for damages unravels - many questions answers, John Dozier will bring us the legal landscape of today's Cyber World - how to protect your online image and maintain a profile you are proud of! To compound our dynamic and explosive upcoming best seller - Michael Fertik , CEO and Founder of ReputationDefender will be writing the foreword! ReputationDefender is one of the pioneers in managing online reputations and helping keep your kids privacy safe online. This timely book will offer you tools and remedies as well as a very compelling story that will keep you turning those pages! Remember, a 20 year reputation today can be destroyed within 20 minutes of vicious keystrokes. Have you thought about Internet Gossip vs Internet Fact? How do you know the difference? Don’t get caught in ...