The Blog of P.U.R.E. and Sue Scheff

Order today! Google is the world’s top search engine used by millions each day. Anyone can be defamed easily, all searchable through Google. Author Sue Scheff talks about the Google Bomb and its impact on our life. The Internet as a technology for information and quick, inexpensive communication may be fascinating for millions around the globe, but if put to malicious use against someone, it can be a paralyzing weapon. That is what happened in the case of Sue Scheff , author of Google Bomb (HCI Books, 2009). In her book, co-authored with lawyer John W. Dozier, Sue tells the story of her victimization through serial defamatory attacks on the web that destroyed her professional career and trampled her personal reputation as well as her social life. Just by Googling her name, or that of her organization, countless people could mark her and her organization as evil entities, all because of false, malicious, and unchecked accusations (and even effusive abuse) made against...

I was thrilled to be part of Columnist Elizabeth Bernstein's articlein the Wall Street Journal - The Dark Side of 'Webtribution' . She also listed my tips to help protect yourself online as well as wrote a fantastic column about what keystrokes can do to lives! Click here to read her article dated 12/01/09.

For everyone and anyone that is reading this, you use the Internet. I recently watch the most compelling and disturbing documentary. I almost feel like Oprah when I say – you have to watch this! I have never been so moved to anger, rage, and other emotions that we are now confronted with because of monsters that lurk online. My recent book, Google Bomb , is the tip of the iceberg after watching this film. The victims, and now crusaders, in this film contacted me after hearing about my book and my own experiences. Many people that have read my book say they have nightmares if they read it before going to bed. I never really understood that. Until I watched this documentary and lived it through other’s lives. My story is horrible, what I endured, however since I was so enmeshed in surviving on a daily basis, I didn’t realize how traumatic it was. I know many of you have limited time. Watch this 50 minute film in segments if you have to, but watch it. The title is “Stalkers” however I wou...

The LA Times started last Thursday with a 4 part series on the launching of Google Bomb Book . Today is the official release date! Part one was the dynamic foreward by Michael Fertik, CEO and founder of Reputation Defender . Part two is my turn, and here it is! Sue Scheff didn’t expect she’d make enemies when she founded the child and parenting advocacy organization PURE. But someone began attacking her on the Internet, posting enough defamatory statements to compel her to bring a lawsuit. She won $11.3 million in 2006.In this second installment of our exclusive preview of the book “ Google Bomb ,” (read part 1 here ) Brand X brings you Scheff’s story. Even years later, “Sue Scheff is destroying lives…I want others to know…” still has the impact of a sucker punch I didn’t see coming from the Internet. It was August, 2003 when the first attack on my integrity appeared on a website that focused on programs for at-risk teens, the industry in which I provide services to parents via an o...

I was so flattered and honored to speak with Columnist and Journalist, Kathleen Parker . She interviewed me yesterday and wrote an amazing column which included my new book book, Google Bomb , that is now available on Amazon and will be officially released on September 1st. The endorsements and reviews have been fantastic! There is a ground swell, and I believe we have the making of a best seller. The topic is timely and sizzling with the recent news on Google being forced to expose an anonymous Blogger. Follow Google Bomb Book on Twitter @GoogleBombBook and @SueScheff Shock Waves From the Google Bombs By Kathleen Parker Wednesday, August 26, 2009 When Oscar Wilde observed that the only thing worse than being talked about is not being talked about, he could not have imagined the Internet. The wild frontier we now know and (mostly) love called the blogosphere is a not-always-okay corral where Free Speech is armed and often dangerous. The latest showdown is between two women — a Vogu...

Amazon has the books ready for delivery and already the demand is high! Online vs Offline - are they equal to who you are? When Revenge turns to E-Venge? Do you know how to protect yourself? Free Speech does not condone Internet Defamation! Rise above Internet Defamation - learn how to take your online image back and how to maintain it!

Oh yes, it is almost here, my second book! This time around, I am honored to have co-author and Internet Specialist Attorney , John Dozier . As my story of my landmark case of $ 11.3M jury verdict for damages unravels - many questions answers, John Dozier will bring us the legal landscape of today's Cyber World - how to protect your online image and maintain a profile you are proud of! To compound our dynamic and explosive upcoming best seller - Michael Fertik , CEO and Founder of ReputationDefender will be writing the foreword! ReputationDefender is one of the pioneers in managing online reputations and helping keep your kids privacy safe online. This timely book will offer you tools and remedies as well as a very compelling story that will keep you turning those pages! Remember, a 20 year reputation today can be destroyed within 20 minutes of vicious keystrokes. Have you thought about Internet Gossip vs Internet Fact? How do you know the difference? Don’t get caught in ...